About Me.
I’m Xiaochen Zhu, a passionate fashion stylist and event planner with a vibrant background in visual merchandising and photography. My journey into the arts was inspired by my mother’s early career in the fashion industry, fostering a deep appreciation for creativity and aesthetics.
With hands-on experience in brand marketing and event coordination, I excel at crafting compelling visual narratives and delivering unforgettable experiences. My diverse skill set includes trend analysis, digital media, and cross-functional teamwork, all aimed at enhancing brand visibility and engagement.
Work Experience
2023-2024
UX Design | Uber/Fantuan (Hey Sugar) – Toronto, ON
• Designed brand visual identity and marketing materials for digital and in-store promotion
• Created seasonal campaigns and social media assets to increase customer engagement
• Produced visual content increasing brand visibility by over 200%
• Integrated customer feedback into design revisions to enhance satisfaction
2018-2019
Design Associate | Shouku Luxury Consignment – Xiamen, CHN
Seasonal concept development and sample production
• Conducted trend research and market analysis to inform collection designs
• Coordinated with production, marketing, and procurement teams to ensure accurate execution
• Exhibition planning and booth design for trade shows
2016-2017
Director of Operations | Limitless – Beijing , CHN
• Led brand visual identity design and campaign direction
• Developed creative concepts for new product lines and guided design workshops
• Conducted trend forecasting and consumer research to guide visual decisions
